Spring must not be far behind – as the sticky, squishy, slightly crunchy Peeps have invaded the stores. Recently at Walgreens here in the Castro – I ran right in to not 1 but three shelves. I think along with cockroaches and some conservative politicians, Peeps my outlast us all.
According too Wikipedia and a a short visit the website for Just Born – Peeps are produced by Just Born, a candy manufacturer founded in Bethlehem, Pennsylvania, by Russian immigrant Sam Born. In 1953, Just Born acquired the Rodda Candy Company and its marshmallow chick line, and replaced the painstaking process of hand-forming the chicks with mass production. When founder Sam Born would display a sign for his freshly-made candy, he would title it “Just Born,” playing off of his last name and the fact that he made his candy fresh daily.
I think what tickles me most – is how Peeps and Just Born has harnessed its Social Media – be it with Twitter under hashtag #peepsLove, Instagram, Facebook ( yes you can friend and follow), a counter and even a “show and share what can you create with peeps” and other promo that keep these little day glow monsters coming… and yes they even have a Pinterest following